Manufacturing 1

The Client:

An international sportswear brand.

The Challenge:

In a fast growing market with abundant opportunities, leadership must make and successfully manage difficult strategic decisions.

GLA's Role:

We undertook a strategic analysis of the client's international business to address the alignment between strategic intent and business reality.

To help client management identify and make strategic decisions, we worked in a variety of ways, including:

• Problem diagnosis with the Faust Management methodology to determine strategic alignment, including optimal product ranges
• Workshops and individual feedback to help the Leadership Team work more effectively together
• 1:1 mentoring sessions with the President to deal with corporate issues and to support his leadership style
• 1:1 coaching sessions/support with other members of the Leadership Team to deal with promotion, functional and interpersonal issues
• Designing and leading the re-engineering of the global supply chain processes and marketing interfaces.

By the end of the second year, the client had reorganised along category management principles. We supported each Category Manager and drove the parallel re-engineering project which resulted in focus on fewer markets with a streamlined product range.

Results:

The client achieved the following:

• Non-profitable ranges removed, some market positions changed, and SKU count reduced by 25 percent;
• No loss of performance through restructuring.

We continue to act as the client's external sense check on all major decisions.